He earned his undergraduate degree in Graphic and Industrial Design at the Scuola Politecnica di Design in 1977 in Milan, Italy, and in 1978 he completed his master’s in Graphic Design at the Kunstgewerbeschule in Basel, Switzerland. He has designed more than 650 publications and more than a hundred corporate images worldwide featured in books and specialized design magazines. His work has been exhibited in museums in New York, Washington, D.C., Miami, Los Angeles, San Francisco, Milan, Rome, Paris, Hamburg, Hannover, Tokyo, London, Madrid, Barcelona, Rio de Janeiro, São Paulo, Buenos Aires, Lima, and Santiago de Chile.

He conducted editorial research in the Bibliothèque nationale de France in Paris in 1992 to 1993. Today he is a member of the editorial board of Estilo México, La Revista, the Museo Rufino Tamayo, and the Museo de Arte Popular; the scientific board of the Istituto Europeo di Design in Madrid, Spain; and an advisor to the Bienal Internacional del Cartel. He has been a guest professor at universities such as the Anáhuac, Iberoamericana, Las Américas, Mayab, and Tecnológico de Monterrey in Mexico; the Centre Georges Pompidou in Paris; the Vitra Design Museum in Basel; and the Gerrit Rietveld Academie in Amsterdam. He has published and designed for Matiz, A! Diseño, Estilo México, and Artes de México in Mexico; Caminante and Experimenta in Spain; Domus, Abitare and Ottagono in Italy; Rizzoli and The Monacelli Press in New York; Taschen in France and Art Directors Index in the United States. Since 2004-2019 he has been the Dean of the Design Faculty at the Universidad Anáhuac in Mexico City and he has headed Frontespizio since 1983. ¶